Hi! My name is Aaliyah, I’m a makeup lover and a creative. I was diagnosed with eczema at around 9 years old. When I got older, I started to explore makeup, it was a creative outlet for me. Makeup is truly one of the things I’m passionate about. There was just one common problem I kept running into. Having eczema and sensitive skin, it was hard to find products I actually liked, or that didn’t irritate my skin. From going through this struggle personally I knew I wanted to deliver a skincare brand that centered on ingredients. That was safe for most skin types, as well as a brand that's always vegan and cruelty-free. I'm an animal lover, a cat mom of two, and a humanitarian. A percentage of sales is going towards donations to REACH beyond domestic violence and NAMI Massachusetts for mental health survivors. My main goal is to help as many people as I can in any way possible. Thank you to everyone who has helped me throughout this process and to those who have supported my business.